There are two types of social media marketing strategies, paid and organic. Before we get into the intricacies of paid and organic strategy, we need to understand what an organic post and paid post each are.

This is the final part of our 3-part series featuring how Facebook Groups can benefit your business. Today, we'll go through four new Facebook Group features and how they can be part of your strategy to build a strong and loyal community around your brand. Check out our two first posts if you haven’t yet: … Continue reading How New Facebook Group Features Can Enhance Your Business Engagement

It is common for people to ask which hashtags their business should use. While business hashtags seem like an accessory to your content, they can enhance your brand awareness if used strategically. A branded hashtag is an excellent example of this.  Hashtags have become a staple of social media posts over the past 10 years. … Continue reading How Can Hashtags Enhance Your Business Awareness