Social media channels have become part of our everyday lives. Their presence is so intrinsic to us that it is natural to check out brands online before making a purchase. Seeing for ourselves what others have to say about a brand is a form of validating a product’s or service’s quality. That’s just one of the reasons why Social Media Listening is so important for your brand.

Facebook Ads and Boosted Posts are important tools to reach and connect with your audience. It’s growing more challenging each day to reach the right audience with just organic content due to Facebook and Instagram frequently updating their algorithms.

There are two types of social media marketing strategies, paid and organic. Before we get into the intricacies of paid and organic strategy, we need to understand what an organic post and paid post each are.