Yesterday, Meta announced a significant shift in how they'll use AI interactions to shape the ads and content people see across Facebook, Instagram, and their other platforms. With over 1 billion people now using Meta AI monthly, this update has major implications for both brands and consumers.
As brands increasingly turn to AI-generated imagery to address budget constraints and compressed timelines, we're at risk of losing sight of what makes advertising truly compelling: the irreplaceable magic of human creativity.
Social media channels have become part of our everyday lives. Their presence is so intrinsic to us that it is natural to check out brands online before making a purchase. Seeing for ourselves what others have to say about a brand is a form of validating a product’s or service’s quality. That’s just one of the reasons why Social Media Listening is so important for your brand.
