Press

Meet Luminary Member, Brooke Hubbard 
LUMINARY NYC
June 1, 2020

Tell us a bit about yourself! How did you get started with your current career path/business journey?

Digital media has always been fascinating to me. Since the launch of Facebook, Twitter, and Instagram, I’ve been intrigued by the way people have engaged with the platform and each other on the platform. It was clear to me early on that these would become vital to businesses. After graduating from college with a dual degree in business marketing and English, I launched my social media marketing consulting business and have been running it ever since… READ FULL ARTICLE


Professional Networks Are Zooming Through the Coronavirus Pandemic
WALL STREET JOURNAL
May 6, 2020

Many business groups are meeting online—some gatherings have excellent results, others fall flat…

Yes, until the pandemic hit, New York City offered a truly dazzling professional networking scene. On any given day, there were dozens of breakfast, lunch and cocktail events targeting everyone from Asian professionals to pet-tech entrepreneurs. Now, in a time when people need new connections more than ever, many such gatherings have been suspended. Others carry on as Zoom meetings, with varying degrees of success.

Manhattan real-estate attorney Christine Wong says several of her networking standbys, including a women’s group and a lawyers’ community, have gone silent. Her chamber of commerce groups and Business Networking International chapter, meanwhile, moved online. “I’ve gotten stuck in the world of Zooming,” Ms. Wong said.

The move to Zoom has been smooth for some groups. At a recent meeting of Ms. Wong’s BNI Chapter 8, the business-networking program continued the same format the group followed pre-lockdown, when they met every Tuesday for breakfast at a Mexican restaurant near Grand Central. The usual 15 regulars were in attendance. The difference: A larger showing of newcomers, as the group is waiving its usual $20 guest fee. Fresh faces included a yoga instructor, a leadership coach and a personal stylist.

“Thank you for joining us in this weird scenario online,” said chapter President Brooke Hubbard, Zooming in from her living room.

Everyone got 45 seconds to introduce themselves and make a pitch. “Even in this trying time, there are great parts of a portfolio that have done well. Health care and technology are up for the year,” said an asset manager. A promotional-products dealer offered a rhyme: “I love my job, I love what I do, let me get branded items for you!”

Ms. Hubbard, a social-media strategist and business owner, said these Zoom gatherings produce more post-event meetings among participants. “People can quickly hop on a Zoom call rather than finding a place to meet for coffee,” she said… READ FULL ARTICLE