Weekly Digital Trends: March 19

Here its is your weekly digital trends news! Every Friday, same time!

INDUSTRY UPDATES

Facebook explores paid deals for a new publishing platform Facebook will soon begin testing partnerships with a small group of independent writers for its new publishing platform. The platform will include tools for journalists to build websites and newsletters.  Facebook plans to build tools within the platform that allow writers to monetize their websites and newsletters with subscriptions. The platform is going to be free-to-use and will be integrated with Facebook Pages.

Clubhouse promises its accelerator participants either brand deals or $5K per month during the program The accelerator program is a strategy to win over the growing competition from Twitter Space. Clubhouse is making a move aimed at seeding its network with more high-quality content. Clubhouse CEO Paul Davison explained that a core part of the accelerator experience will be to help creators get paid for their work, and to make this happen, Clubhouse will match the creator with a brand sponsor. 

TikTok wants to keep tracking iPhone users with a state-backed workaround TikTok is testing a tool to bypass Apple’s new privacy rules and continue tracking iPhone users without their consent to serve their targeted mobile advertisements. The state-backed China Advertising Association, 2,000 members strong, has launched a new way to track and identify iPhone users called CAID and it has been widely tested by tech companies and advertisers.

SOCIAL CAMPAIGN

LinkedIn Launches ‘Do Business Where Business is Done’ Campaign to Highlight Relevant Content LinkedIn launched the campaign after increasing the number of non-related business content on the platform. CEO Ryan Roslansky has long voiced his concerns about such. The campaign aims to highlight the value of reaching people in a business mindset on the platform, as opposed to using the same meme-style tactics that users might share on other platforms.

SOCIAL UPDATES

Twitter tests new e-commerce features for tweets Twitter is testing a new feature on tweets that link to e-commerce product pages outside of the platform. With a new Twitter card format, the company is experimenting with tweets that include a big “Shop” button and integrate product details directly into the tweet itself, including the product name, shop name, and product pricing. Twitter confirmed that the shop tweet is an example of a new treatment for “organic” tweets focused on e-commerce.

Header Image: TechCrunch

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