Weekly Digital Trends: March 5

Here its is your weekly digital trends news! Every Friday, same time!

INDUSTRY NEWS

Facebook lifts political ad ban Facebook allows political ads on the platform once again, following last year’s ban on political promotions leading up to the 2020 U.S. Presidential Election. The tech company disclosed that the following months will be crucial to evaluate how these ads act on the platform, and “to see where further changes may be merited.”

Apple’s new service lets you transfer your iCloud Photos to Google  Apple rolled out a new service that automates the process of transferring iCloud photos to Google Photos. Users may log in to their iCloud account via Data and Privacy website and “Transfer a copy of your data”. Access to the new feature is available for all Apple’s users who have Apple ID  two-factor authorization

SOCIAL UPDATES

Why brands should take note of Twitter’s “Super Follow” launch Twitter announced the ‘Super Follow’ feature, which will allow creators to charge their followers a monthly subscription fee for access to additional content. Twitter has acknowledged the role of creators in the new “social era” and plans to provide everything brands need to build, reach, and monetize their audience within the platform. 

Doubling Up on Instagram Live with Live Rooms Instagram rolled out the “Double up” feature for Live videos. The platform allows users to go on Instagram with up to three people. Previously, you could go live with only one other person in a stream. The new feature is focused on providing more creative opportunities for users — start a talk show, host a jam session or co-create with other artists.

WhatsApp adds voice and video calling to desktop app WhatsApp launched support for voice and video calling to its desktop app. In this first update, users are only able to make one-on-one calls, however, Facebook inc. plans to expand this feature to include group voice and video calls “in the future.”

Header Image: Chris Velazco/Engadget