WEEKLY DIGITAL TRENDS: November 13

Here its is your weekly digital trends news! Every Friday, same time!

INDUSTRY NEWS

Has Facebook Finally Broken WhatsApp—Radical New Update Now Confirmed The update allows customers to purchase and pay through WhatsApp. Besides that, businesses will be able to provide customer service via chat. Facebook plans to charge the service in the future, including video calls and messages with end-to-end encryption. The tech-company will integrate Facebook with WhatsApp, and the products will be available on Facebook Shops. 

TikTok partners with Shopify on social commerce TikTok and Shopify just announced a global partnership that integrates TikTok users with Shopify’s merchants. Shopify will have easier access to TikTok’s young audience and drive sales up. Vendors will be able to create, run, and optimize their TikTok marketing campaigns directly from Shopify, and they will have access to the Business Ads Manager as well. To have access, users need to install the TikTok app from the Shopify App Store. 

Apple Developing Search Engine To Compete With Google: Report  Reports from Financial Times says that Apple is developing its own search engine to compete against Google. Google pays billions of dollars to Apple to be the default search engine on iOS devices. With Google being sued in the U.S over its dominance in search technology, Apple sees an opportunity to provide a different option to iOS users. 

SOCIAL UPDATES

LinkedIn Adds New Tools to Help Job Seekers, Including New Career Path insights and Skill Assessments LinkedIn rolled out a new tool called LinkedIn Career Explorer. The platform reported 722 million members and a record of engagement throughout the platform due to COVID – 19. The new feature aims to give career options to users based on their skills and experience. Also, the tool can suggest candidates learn skills on LinkedIn Learning to transition careers.

 Zoom’s new feature makes sure you’ll catch every word of the meeting Zoom partnered with Otter.ai to provide live caption on Zoom calls. The partnership aims to create a better work remote experience since sometimes it is difficult to understand every word that has been said due to connectivity problems or noises around. The company is also including the feature to its accessibility program to be a friendly environment to deaf and hard of hearing people and a helpful tool for who has English as a second language. 

Google’s new AI automatically turns webpages into videos  Google team is working on a future that will transform your website into a video. Users will be enabled to choose the duration and ratio aspect. The tool will use the text, images, and clips to create the video. Once the video is created, users can change colors and style to the final video to achieve their needs. 

Header Image: Balbix

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