WEEKLY DIGITAL TRENDS: September 25

Here its is your weekly digital trends news! Every Friday, same time!

INDUSTRY NEWS

Google Maps gets a COVID-19 layer Google announced a new feature to Google Maps due to Covid-19. The idea is to alert users about the numbers of Covid-19 cases in the area they are planning to navigate. Google  Maps users can enable this feature and see a color-coded map based on the number of cases and information that indicates whether there is an increase or not. The new feature will be available in all 220 countries and territories that Google Maps supports. 

TikTok bans ads for fasting apps and weight loss supplements TikTok is banning ads about weight loss supplements and fasting apps. The platform-users noticed an increase in the ads with this content in recent months. Since TikTok is more visually based than other platforms and has a younger user base, the tech company decided to restrict messages that they perceive as body shaming. The announcement also argued that the ads could result in a negative relationship with food and low self-esteem. 

Spotify wants to turn its popular podcasts into movies and TV shows  Spotify announced a partnership with Chernin Entertainment to transform its Podcasts into TV Shows and Movies. Chernin is the producer of New Girl and See, and it is working on developing pitches on Spotify’s most popular podcast. The audio streaming company became a prominent force on the podcast market after acquiring Gimlet media and Anchor. While it is exciting and surprising news, Spotify has had some of its podcasts turned into tv shows before; one example is Dirty John, a true-crime podcast that became a TV show on Bravo.  

SOCIAL UPDATES

Pinterest Announces Expanded Launch of Pin Stories, New Pin Analytics Tools Pinterest just launched its new feature, “Pin Stories.” The feature allows users to create videos to share their ideas. Even though the story feature seems to be a common pattern among social media, Pin Stories are a little different. Pinterest permits users to pin the story to watch later, the video does not disappear after 24 hours, and the story will be available to discover over time, similar to how Pins currently work on the platform. 

Instagram Launches New Reels Updates, Including Longer Clips and Improved Trimming Two months after launching Reels, Instagram has released a few updates to the feature. The changes focus on aligning in-app features with users’ asks and feedback. Although TikTok’s videos have 30 seconds limits, Reels is strict with its 15 second limit and has no plans to change it. However, Reels users now can extend the timer by 10 seconds for recorded clips and navigate through improved trimming and deletion options.

LinkedIn launches Stories, plus Zoom, BlueJeans and Teams video integrations as part of wider redesign LinkedIn announces big news for the networking platform focusing on delivering a better experience for its users and expanding its usability. The feature “Linkedin Stories” has been tested in Brazil, France, UAE, Australia, and the Netherlands. The successful acceptance led the Microsoft-owned site to expand and roll out in the U.S and Canadian markets. In addition, LinkedIn is integrating Zoom, BlueJeans, and Teams video conferencing tools to LinkedIn Messenger. 

Facebook Is Removing Its Restrictions on Text Content in Facebook Ad Images Facebook changed its policy on Ad images and removed the 20% limit text. The platform is contacting advertisers directly to inform them about the update. Before, Facebook penalized users who did not follow the policy by reducing the overall performance of the ad or rejecting it outright. The original reason for the 20% limit on text was due to Facebook users limited response to ads with too much copy in them. Even though the platform will no longer penalize the advertiser, Facebook still maintains that ads with less than 20% text per image perform better. 

Leave a Reply