WEEKLY DIGITAL TRENDS: September 4

Get the latest in digital media news each Friday morning.

INDUSTRY NEWS

TikTok’s new commerce integration lets creators start milkin’ content for cash  TikTok partners with Teespring in an attempt to bring more value and opportunities for creators. The e-commerce built on TikTok videos is still on beta testing, and only some creators have been invited to try it out. Teespring currently has 7,000+ creators of their own on their platform, and with this new partnership, numbers are expected to increase. Creators will have a box attached to their videos with info for purchase; once the viewer clicks on it, the store opens within the TikTok app, hopefully generating less friction and more sales. 

Twitter Announces New Push to Improve Tweet Accessibility Options  Twitter is committed to delivering a more accessible platform to all users by creating 2 new teams: The Accessibility Center of Excellence and The Experience Accessibility Team. The teams will be responsible for creating and developing goals to make the company more accessible including its office, communications and marketing campaigns, policies, products, and features. At the beginning of the summer, the social media company released the Voice Tweets as the first measure to welcome every potential user to the platform.

And now Triller is trying to buy U.S. TikTok, report claims  A few days from #TikTok ban, rumors of Thriller joining the list of companies interested in acquiring the app is around. The Social Streaming app Triller is interested in the portion of the market share that TikTok has to offer and teamed up with an asset management firm to buy TikTok for $20billion in the U.S, Australia, New Zealand, and India markets.  Centricus, the asset management team, confirmed to Bloomberg that the company had made an offer. However, TikTok denied the knowledge of any offer. 

NEW REPORTS

 Zoom had a blockbuster quarter as revenue more than quadruples  As more people work from home, businesses need methods of efficient communication, and Zoom seems to be the chosen one. The company grew 458% from the second quarter of the previous year, and in the last quarter, its revenue increased by 170% to $328 million. Zoom hosts about 370,200 customers with more than 10 employees, and 81% of its rise was due to new users’ subscriptions.  

SOCIAL UPDATES

Facebook will stop accepting new political ads in the week before Election Day Starting on October 27th, candidates and committees will not be able to set up new ads on Facebook and Instagram platforms. The decision is part of the measure to avoid voter misinformation and election interference. However, political ads approved before this date will be allowed to display on the platforms, and accounts will be permitted to edit and spend more money on the existing ads to obtain increased reach leading up to election day. 

LinkedIn Adds New Staff Connection Tools Via Company Pages, New Follower Analytics Options  LinkedIn announced new features to help businesses to keep employees engaged and motivated. The new features aim to help the staff to adapt and keep connected through this new reality. Users will find 3 new tabs in the attempt to improve their experience: My Company tab, Events tab, and View Page Followers. The idea is to integrate all company information into one area; thus, employees can check their milestones, coming events, and new follower analytics. 

Twitter to Add Automated Captions to Audio and Video  Twitter is working with people with disabilities to gather feedback on new prototypes for an automated caption. The new feature will be available in 2021 as part of an effort to make the platform more inclusive. In the meantime, Twitter may release an option for manual captions. Twitter announced the new feature and affirmed that it is just the beginning of a long-term plan to expand its media accessibility measures. 

Facebook will limit forwards on Messenger to tackle misinformation  Facebook is rolling out an update on Messenger to limit the forward message option to up to 5 receivers; Before, users could send the same message to up to 150 recipients. The measure is to restrict the viral misinformation upon the presidential election. The tech-company added the same restriction to WhatsApp months ago due to massive COVID-19 fake information spread within the platform. 

PS, we “hope this blog finds you well.

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