WEEKLY DIGITAL TRENDS: AUGUST 07

Get the latest in digital media news each Friday morning.

SOCIAL UPDATES

Triller Overtakes TikTok, Jumps To No. 1 In App Store As Drama Continues After threats of banning TikTok, Triller, the new TikTok competitor, become the #1 app in downloads in App Store in 85 countries. President Donald Trump expressed national security as the reason for his wish to ban TikTok since the app is owned by a company based in Beijing, and Chinese officials may collect data from Americans who use it. Triller is a Los-Angeles based tech-company and has focused its strategy on recruiting TikTok talents. Josh Richards, TikTok star, now is the new chief strategy officer at Triller, and he has promoted the new app to his 20+ million TikTok followers. 

Messenger launches a new chat plugin for business websites to reach non-Facebook customers  Facebook launched a new Messenger plugin for business owners; This version enables non- Facebook users to chat with companies on their websites using Messenger as a provider. The prior version requested visitors to log in on their Facebook accounts to initiate the live chat, which limited the volume of prospects and customer interactions. Messenger plugin is easy to install; however, business owners can work with Facebook partners to have it installed from a third party.  

Microsoft reveals talks to buy TikTok US, Canada, Australia, and New Zealand Microsoft is negotiating with ByteDance to acquire the TikTok app. President Donald Trump declared, in verbal approval, his allowance to the acquisition and demanded the deal to be set in 45 days. Microsoft is also negotiating the TikTok app in Canada, Australia, and New Zealand and may invite small investors to participate in a minority proportion of the purchase. 

Facebook Launches ‘Black Business August’ to Support and Highlight Black-Owned Businesses It’s National Black Business Month on Facebook, and the tech company has announced more free education sessions and awareness programs to support and celebrate the contributions of black-owned businesses. 4 weeks of training, live sessions, and discussions about the fundamentals of digital marketing and tips for your business succeed. All times are in Eastern Daylight Time. 

Messenger launches a new chat plugin for business websites to reach non-Facebook customers  Facebook launched a new Messenger plugin for business owners; This version enables non- Facebook users to chat with companies on their websites using Messenger as a provider. The prior version requested visitors to log in on their Facebook accounts to initiate the live chat, which limited the volume of prospects and customer interactions. Messenger plugin is easy to install; however, business owners can work with Facebook partners to have it installed from a third party.  

Snapchat now lets you turn your face into an animated sticker Snapchat released an updated version of Cameos, a feature that allows users to insert their faces into animated GIFs. This version permits to add the stickers directly to Snaps, whilst the original feature only allowed users to send stickers with their faces within chats.  Cameo is a more realistic alternative to Bitmoji and has within its catalog a couple of hundreds of stickers to choose from. As done with Bitmoji, the company plans to add more stickers every week. 

Facebook launches its TikTok rival, Instagram Reels Instagram introduced the new feature “Reels” for over 50 countries. The new feature is a response to its competitor TikTok and provides similar functionality. Instagram Reels differs from the ByteDance app on its reality effects, and users can overlay images and filters on their videos. Reels is the first Instagram product to focus on creators, and leadership has been experimenting with different monetization options. 

Snapchat to take on TikTok with a new music-powered feature rolling out this fall  Snapchat announced a new feature coming this fall for the English-speakers market. The strategy aims to capitalize a fraction of the TikTok audience, especially after threats of a ban to the app.   The company will allow Snapchat users to set music to snaps, pre or post-capture, and the tech-company promises a “robust” music catalog. Users will be able to swipe up to listen to the full song on their preferred music stream platform. Snapchat’s proposal to its users is to fully connect and build a relationship with music and artists on a different level. 

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