Weekly Digital Trends: July 24

Get the latest in digital media news each Friday morning.

NEWS REPORTS

Some of the world’s biggest Twitter accounts got hacked this week. Here’s what we know about what happened. Several high-profile Twitter accounts have been hacked this week, including Elon Musk, Joe Bide, Jeff Bezos, Apple, and many more famous people and companies.  Twitter states there were 130 accounts targeted, although not all were hacked. Free bitcoins were being falsely promised via popular accounts to Twitter users. To control the situation, Twitter temporarily restricted verified accounts to tweet as it secured its platform. The hackers have not been identified yet but there is an ongoing FBI investigation to find answers to this crisis. 

Q3 Ad Revenue Results: Snap and the Facebook Anticipation Social Media platforms are sharing their ad revenue results for Q2. During COVID-19, Snapchat has seen a healthy year over year growth period for this quarter. They have a 17% increase in revenue, but there is anticipation that ad demand might fall for Q3 with quarantine restrictions being lifted. Facebook will be announcing their earning on July 29th. Projections are showing losses of at least 20% in ad revenue for FB due to advertising boycotts within the platform. 

CREATIVE SOCIAL CAMPAIGN

Pinterest Launches ‘Make a Statement Mask’ Challenge to Encourage Mask Use Pinterest has launched a new challenge, ‘Make a Statement Mask’, to encourage face mask use in efforts to stop the spread of COVID-19. The campaign will showcase creative and unique face masks custom created by its community. Inspired by the rising search trends for DIY masks within its platform, Pinterest launched the campaign to promote creativity, fashion, and safety for everyone amidst the pandemic.

SOCIAL UPDATES

Instagram Launches Personal Fundraisers to Provide Assistance for Businesses and Causes During COVID-19 In efforts to support people and businesses impacted by COVID-19, Instagram has rolled out a new feature that will allow users to launch personal fundraisers within its platform. The new personal fundraisers’ option will enable users to raise money for themselves, their businesses, and even their friends who have experienced pandemic related downturns. It is only available in select regions – US, UK, and Ireland.  Instagram will review all fundraisers to ensure it meets eligibility requirements before launching for donations.

Google will use authenticated logos to reduce Gmail phishing To avoid spam and fraudulent e-mails, Google will authenticate and use a brand’s logo to showcase legitimacy in emails. It works like the ‘verified’ badge used on social media platforms, but for e-mails. Google’s goal is to minimize scammers, phishing attacks, and destructive back-links that can expose personal information onto the web. The new feature is not officially released and is currently being tested on a variety of e-mail senders and receivers. 

Snapchat Launches Meditation Tool from HeadSpace, the First of its New Mini-Apps Snapchat has launched a new meditation tool using its new feature, ‘Snapchat Minis’. Snapchat Minis are reduced version on a full application, but exclusively within its platform. The new feature will shine a light on a new way to reach Snapchat audience via an experience. They are partnering with Headspace, a meditation tool, to launch its first new mini-app, allowing users to engage and participate with friends in meditation via chat.

Facebook Messenger can now do screen sharing on mobile Facebook is rolling out a new update that allows users to share their screen via Facebook Messenger on mobile. The screen sharing feature was available via desktop already, but with beta testing for mobile in the works for a few months, FB has made it available for all users on all devices globally. To use the feature, users swipe up on a call which will give them a ‘share your screen’ option. Once selected and confirmed, their phone screens will be broadcasted live within the chat.


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